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The Chelsea Peitz Podcast
The podcast for real estate & mortgage humans who want to dive into social media, branding, mindset, and more...Working in the mortgage and real estate worlds is one of the most unique and incredible ways to make connections and meet people… but it also goes hand in hand with showing people who you are. That’s where the power of great content and social media strategy comes into play — and it’s why I love helping people show up on video and online so much. If you're ready to learn more about how to use technology and social media to become MORE human and accelerate your real estate or loan business, this podcast is for you! Tune in now and find out how easy it can be to take your business to the next level without sacrificing your health or well-being in the process.
The Chelsea Peitz Podcast
Ep 173: How to Legally Leverage Your Online Influence & Monetize Your Content with Kara Conway Love, Esq
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Chelsea Peitz
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Season 2
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Episode 173
Kara Conway Love, a business lawyer and social media strategist, is at the intersection of law and social media where she helps creators and entrepreneurs stay out of legal trouble, protect their brands, and make more money.
https://www.karaconwaylove.com/
Topics covered:
- The difference between "influencers" and "creators"
- How to determine your value for brands
- How to prove your brand value if you're new
- Most common types of brand deals
- Usage rights
- FTC and platform legal guidelines & terms of service
- How to avoid copyright infringement
- How to begin pricing yourself
Influencer pricing website tool referenced: FYPM
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